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Modern Marketing Management
M. Govindarajan
出版Narosa Publishing House, 1999
主題Business & Economics / ManagementBusiness & Economics / Sales & Selling / Management
ISBN81731931699788173193163
URLhttp://books.google.com.hk/books?id=z2CRAAAACAAJ&hl=&source=gbs_api
註釋The present book attempts to bridge the gap between the theory of marketing and reality. -Focuses on building a conceptual framework for developing marketing strategies -Highlights the sweeping economic reforms and their impact on the opening up of markets to foreign companies