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Digital Transformation
Keyur PatelMary Pat McCarthy
其他書名
The Essentials of E-business Leadership
出版KPMG/McGraw-Hill, 2000
主題Business & Economics / GeneralBusiness & Economics / EntrepreneurshipBusiness & Economics / LeadershipBusiness & Economics / E-Commerce / GeneralBusiness & Economics / E-Commerce / Digital Marketing
ISBN00713640809780071364089
URLhttp://books.google.com.hk/books?id=z2lEAAAAYAAJ&hl=&source=gbs_api
註釋The future of business is inextricably bound up with the Internet. Written by strategists at KPMG Consulting/Mertrius, this text provides executives with a road map for leading their companies through the transistion from business to e-business. By using interviews with those dealing with the e-business development, this book reveals the principles behind the digital transformation already underway, and why some companies succeed while others fail.