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出版Cambridge University Press, 1997-02-27
主題Education / Organizations & InstitutionsLanguage Arts & Disciplines / Publishers & Publishing IndustryReference / GeneralSocial Science / Media Studies
ISBN05214413749780521441377
URLhttp://books.google.com.hk/books?id=z3pZteNdHVsC&hl=&source=gbs_api
EBookSAMPLE
註釋Journal publishing involves such a variety of disciplines and types and levels of expertise, that a comprehensive professional guide is essential. Journal Publishing not only covers the questions those new to the business will need to ask, but also addresses the implications of new production and publication technologies which will be useful to even the most experienced journal publisher and editor/academic. Based on, and extending, the highly successful Journal Publishing: Principles and Practice (1987), this book covers all aspects of journal production, from editing, design, marketing and list management to electronic publication. An appendix covers tendering for journals; includes addresses of publishers' and editors' associations; provides a glossary of terms and acronyms, and a bibliography - making the book an indispensable desk-reference for all academic journal editors, contributors and publishers.