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Relationship Selling
Mark W. Johnston
Greg W. Marshall
出版
McGraw-Hill/Irwin
, 2008
主題
Business & Economics / Customer Relations
Business & Economics / Sales & Selling / General
ISBN
0073529818
9780073529813
URL
http://books.google.com.hk/books?id=z8BoRwAACAAJ&hl=&source=gbs_api
註釋
Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.