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Principles and Practices
出版Rowman & Littlefield, 2011-08-16
主題Political Science / Political Process / Campaigns & ElectionsPolitical Science / Political Process / GeneralSocial Science / Media Studies
ISBN14422067139781442206717
URLhttp://books.google.com.hk/books?id=z9XencqsS9gC&hl=&source=gbs_api
EBookSAMPLE
註釋Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internetand new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.