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An Evaluation and Implementation Model for New Product Innovations as a Function of the Type of Innovation

Gordon H. G. McDougallMcAdam, R. BHugh MunroWilfrid Laurier University. Dept. of BusinessWilfrid Laurier University. School of Business and Economics

出版	School of Business and Economics, Wilfrid Laurier University, 1982
URL	http://books.google.com.hk/books?id=zB0JNAEACAAJ&hl=&source=gbs_api