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Public Diplomacy
Alan Hunt
其他書名
What it is and how to Do it
出版UNITAR, United Nations Institute for Training and Research, 2016-02-15
主題Business & Economics / Public RelationsPolitical Science / International Relations / GeneralPolitical Science / International Relations / Diplomacy
ISBN283991722X9782839917223
URLhttp://books.google.com.hk/books?id=zCXxhcF2gxkC&hl=&source=gbs_api
註釋Efforts by governments to influence the public in other countries have existed for some time. Though the concept of public diplomacy emerged in the 1960s, the advent of ICT has given powerful impetus to this particular way of conducting international relations. Increasingly, governments lost their quasi monopoly on the control of information to the benefit of public opinion and non-state actors. Who, then, does public diplomacy belong to? How is the task divided? What are the responsibilities of government officials? What is the role of non-state actors? How can one measure the power of the media? This publication is designed for diplomats but is also a must-have for anyone keen to explore this area in depth.