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Modern Management
Samuel C. Certo
其他書名
Diversity, Quality, Ethics & the Global Environment
出版Prentice Hall, 2000
主題Business & Economics / Business EthicsBusiness & Economics / EntrepreneurshipBusiness & Economics / ManagementBusiness & Economics / Management ScienceBusiness & Economics / Strategic Planning
ISBN01301330789780130133076
URLhttp://books.google.com.hk/books?id=zCpZAAAAYAAJ&hl=&source=gbs_api
註釋This text provides a clear, concise, current, and comprehensive approach to the basic skills of business management. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-how - all toward the goal of achieving organizational success. *LEARNING PEDAGOGY *Learning objectives - The opening pages of each chapter contain a set of learning objectives *Introductory cases with Back to the Case and Introductory Case Wrap-Up sections *Action Summaries - Offers chapter-ending, action-oriented summaries that encourage students to respond to questions clearly linked to the learning objectives that opened the chapter *Issues for Review and Discussion sections - Poses a set of discussion-driven questions that test the understanding of chapter material *Across Industries special - interest features-Connects chapter discussions to actual applications within a specific industry *Management and the Internet special -interest features - Emphasizes the Internet as a new, ever-evolving, practical management tool *Spotlights special-interest features - Presents two Spotlights in each chapter, each focusing upon a major management theme