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Advances in Advertising Research (Vol. V)
Ivana Bušljeta BanksPatrick De PelsmackerShintaro Okazaki
其他書名
Extending the Boundaries of Advertising
出版Springer Fachmedien Wiesbaden, 2014-12-26
主題Business & Economics / Marketing / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / ManagementBusiness & Economics / Sales & Selling / General
ISBN36580813339783658081331
URLhttp://books.google.com.hk/books?id=zFQ4jgEACAAJ&hl=&source=gbs_api
註釋Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.