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其他書名
Real People, Real Choices
出版Prentice Hall, 2003
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN01303513429780130351340
URLhttp://books.google.com.hk/books?id=zIDG015y_DEC&hl=&source=gbs_api
註釋Features include: online polling features; strategic planning; expanded coverage of online research practices; consumer relationship planning; marketing concepts such as database marketing, integrated marketing communications, social responsibility and ethical decision-making and e-commerce; and coverage of m-commerce.