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International Place Branding Yearbook 2010
F. GoR. Govers
其他書名
Place Branding in the New Age of Innovation
出版Springer, 2010-10-27
主題Business & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / International / GeneralBusiness & Economics / International / Economics & TradeBusiness & Economics / Strategic PlanningBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / General
ISBN02302980959780230298095
URLhttp://books.google.com.hk/books?id=zJPbW-r4pSAC&hl=&source=gbs_api
EBookSAMPLE
註釋The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.