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The Sky's the Limit
Russ Alan Prince
其他書名
Marketing Luxury to the New Jet Set
出版Charter Financial Pub., 2007
主題Business & Economics / GeneralBusiness & Economics / Consumer BehaviorBusiness & Economics / Marketing / GeneralPsychology / GeneralSocial Science / GeneralSocial Science / Social Classes & Economic Disparity
ISBN09766574309780976657439
URLhttp://books.google.com.hk/books?id=zKe3GQAACAAJ&hl=&source=gbs_api
註釋The Sky's the Limit tells the real story about what goes on behind the gilded doors of today's ultra-affluent. Based on up-close and personal interviews with more than 600 private jet owners - each with an average net worth of $89 million - The Sky's the Limit includes never-before-published insights on who the wealthy are, how they made their fortunes, and how they spend their discretionary money. Prince and Grove draw on their global research and their extensive experience working with wealthy families to provide direction on understanding, identifying, accessing, and positioning products and services for the super-rich. The Sky's the Limit: Marketing Luxury to the New Jet Set is a must-have resource for anyone who does business with wealthy clients.