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Breakthrough Licensing: A Disciplined Path to Profitable Brand Extensions
Pete Canalichio
出版
Brand Alive
, 2019-01-01
主題
Business & Economics / Development / Business Development
Business & Economics / Marketing / General
Business & Economics / Nonprofit Organizations & Charities / Marketing & Communications
Business & Economics / International / Marketing
Business & Economics / Small Business
Business & Economics / Women in Business
Business & Economics / Green Business
Business & Economics / Entrepreneurship
Business & Economics / New Business Enterprises
Business & Economics / Negotiating
URL
http://books.google.com.hk/books?id=zKvpDwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Takes you through every stage of the process from identifying stretch-ready brands to implementing go-to-market strategies. Find out how to prospect licensees, perform due diligence, negotiate contracts, and more.