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Building Brands in the Indian Market

Tapan Kumar Panda

出版	Excel Books India, 2004
ISBN	81744639179788174463913
URL	http://books.google.com.hk/books?id=zLsxQ7BXk9cC&hl=&source=gbs_api
EBook	SAMPLE

註釋

How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.