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Psychoanalytic Accounts of Consuming Desire
John Desmond
其他書名
Hearts of Darkness
出版Springer, 2012-11-28
主題Business & Economics / Marketing / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / ManagementBusiness & Economics / Operations ResearchPsychology / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Organizational Behavior
ISBN11372890829781137289087
URLhttp://books.google.com.hk/books?id=zMGxR1UqT0gC&hl=&source=gbs_api
EBookSAMPLE
註釋Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research.