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Growing and Managing a Small Business
Kathleen R. Allen
其他書名
An Entrepreneurial Perspective
出版Houghton Mifflin Company, 2006
主題Business & Economics / EntrepreneurshipBusiness & Economics / Small BusinessBusiness & Economics / Strategic PlanningBusiness & Economics / Industrial Management
ISBN06187309829780618730988
URLhttp://books.google.com.hk/books?id=zUFaAAAAYAAJ&hl=&source=gbs_api
註釋Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs.