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Focus Groups
Joe Langford
其他書名
Supporting Effective Product Development
出版CRC Press, 2002-11-14
主題Business & Economics / Sales & Selling / GeneralBusiness & Economics / Project ManagementTechnology & Engineering / Industrial EngineeringTechnology & Engineering / Industrial Health & Safety
ISBN02033027459780203302743
URLhttp://books.google.com.hk/books?id=zXyu0ZsLkH4C&hl=&source=gbs_api
EBookSAMPLE
註釋The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for