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Digital Marketing. Metaverse and Corporate Diplomacy
Hans-Walter Höhl
出版
GRIN Verlag
, 2024-08-07
主題
Business & Economics / Marketing / General
Business & Economics / Advertising & Promotion
ISBN
3389055908
9783389055908
URL
http://books.google.com.hk/books?id=zYIYEQAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Seminar paper from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Fachhochschule des bfi Wien GmbH (MBA Digital Transformation), course: MBA Digital Transformation, language: English, abstract: A report from the US Congressional Research Service has provided information for policymakers outlining important aspects and developments surrounding the metaverse. A briefing document is provided for an American Senator who will sit on the committee of a Senate hearing for Mark Zuckerberg. It summarizes current developments regarding characteristics, opportunities and risks of the metaverse. Additional perspectives are gathered from the literature. Three questions are formulated that should be asked to Mr. Zuckerberg as a representative of Meta on behalf of the Senator. Based on a recent essay, it is described what corporate diplomacy means and whether and how the concept would be relevant for the author's own company.