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出版McGraw-Hill Education, 2017-02-14
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Commerce
ISBN12592688029781259268809
URLhttp://books.google.com.hk/books?id=zZuntAEACAAJ&hl=&source=gbs_api
註釋The Tenth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today's competitive business world. Written in an engaging, student friendly style with a strong pedagogical framework, Crane Marketing has been updated to reflect cutting edge topics, and exciting examples of marketing in Canada and around the world.