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Karen Vs. the Frontline
出版SSRN, 2021
URLhttp://books.google.com.hk/books?id=z_vgzwEACAAJ&hl=&source=gbs_api
註釋This paper explores the context of a coughing customer for frontline workers during their job duties within the timeframe of the Covid-19 pandemic. With a sample of 38 participants, we utilized semi-structured interviews to enhance understanding of cognitive, emotional, and vocational challenges present when a frontline worker perceived a health risk (coughing) while working. Employing qualitative content analysis and text mining, the findings indicate both contexts of the actual cough and the environment in which the cough takes place to encourage the cognitive process to trigger the behavioral immune system for frontline workers. Furthermore, the findings suggest the behavioral immune system may be similar to the actual biological immune system with its adaptability. Beyond traditional qualitative content analysis, we utilized multiple regression with quantified values for emotional content derived from text mining efforts to create a model to predict the percentage of emotional words likely to be used by a participant from the percentage of words associated with other emotional content. Through regression analysis, we found when prompted by a coughing customer, the amount of expressed disgust will be moderated by the emotions: anticipation, fear, and sadness. Along with propositions, we suggest implications and directions for future research.