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Political Communication Today

Duncan Watts

出版	Manchester University Press, 1997
主題	History / Europe / Great Britain / GeneralPolitical Science / GeneralPolitical Science / Political Process / Campaigns & ElectionsPolitical Science / Political Process / GeneralPolitical Science / World / European
ISBN	07190479279780719047923
URL	http://books.google.com.hk/books?id=zb8jAQAAIAAJ&hl=&source=gbs_api

註釋

The 1990s has become the era of the soundbite and the sharp suit, where presentational style and performance in the media are at least as important, if not more so, as the message being conveyed. This text sets out to explore the relationship between politicians and the media, providing a study of modern political communications.