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其他書名
An Introduction to Rhetoric
出版Bloomsbury Publishing, 2013-12-01
主題Language Arts & Disciplines / Linguistics / GeneralLanguage Arts & Disciplines / Reference
ISBN13503079989781350307995
URLhttp://books.google.com.hk/books?id=zfhGEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.

Now thoroughly revised and expanded, the second edition of this successful text includes:
- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- Extended and updated examples of rhetoric in action
- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises