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A History of Fair Trade in Contemporary Britain
Matthew Anderson
其他書名
From Civil Society Campaigns to Corporate Compliance
出版Springer, 2015-09-06
主題Business & Economics / Business EthicsHistory / Europe / Great Britain / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Economic HistoryHistory / Social HistorySocial Science / Sociology / GeneralBusiness & Economics / GeneralBusiness & Economics / Sales & Selling / General
ISBN11373133079781137313300
URLhttp://books.google.com.hk/books?id=zgVaCwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book offers an original contribution to the empirical knowledge of the development of Fair Trade that goes beyond the anecdotal accounts to challenge and analyse the trading practices that shaped the Fair Trade model. Fair Trade represented a new approach to global trade, corporate social responsibility and consumer politics.