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Spreading the Word: How to Self-Promote with Integrity
出版Center for Creative Leadership, 2007
ISBN16049125889781604912586
URLhttp://books.google.com.hk/books?id=zjFKzQEACAAJ&hl=&source=gbs_api
註釋For leaders and the groups they lead, doing a good job is often not enough to gain the visibility and recognition they deserve. What's needed is some self-promotion, carried out intentionally and strategically. Many leaders have a negative view of self-promotion, but there are ways for them-and their organizations-to benefit from it while still maintaining integrity and authenticity.