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Entertainment Industry Economics
Harold L. Vogel
其他書名
A Guide for Financial Analysis
出版Cambridge University Press, 2007-04-23
主題Business & Economics / Finance / GeneralBusiness & Economics / Economics / GeneralSports & Recreation / Business AspectsBusiness & Economics / General
ISBN113946499X9781139464994
URLhttp://books.google.com.hk/books?id=zjHg5j0CsEoC&hl=&source=gbs_api
EBookSAMPLE
註釋In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.