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The Dartnell Marketing Manager's Handbook

Sidney J. Levy

出版	Dartnell Corporation, 1994
主題	Business & Economics / ManagementBusiness & Economics / Marketing / General
ISBN	08501320379780850132038
URL	http://books.google.com.hk/books?id=zl6qQgAACAAJ&hl=&source=gbs_api

註釋

This revised handbook is the most comprehensive and practical guide available today about marketing management and how it's used. As a definitive reference tool, it is so chock-full of valuable information on every aspect of marketing that you will come to think of it as a "practical encyclopedia of marketing".