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Global Marketing Management
Kiefer LeeSteve Carter
其他書名
Changes, Challenges and New Strategies
出版Oxford University Press, 2005
主題Business & Economics / International / GeneralBusiness & Economics / International / MarketingBusiness & Economics / Marketing / MultilevelBusiness & Economics / Strategic Planning
ISBN01992675299780199267521
URLhttp://books.google.com.hk/books?id=zl7uAAAAMAAJ&hl=&source=gbs_api
註釋Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age.