登入選單
返回Google圖書搜尋
Digital Branding
Daniel Rowles
其他書名
A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
出版Kogan Page Publishers, 2014-04-03
主題Business & Economics / E-Commerce / Digital MarketingBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN074946996X9780749469962
URLhttp://books.google.com.hk/books?id=zu8hAwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.