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Encyclopedia of Busine$$ and Finance
Burton S. Kaliski
出版
Macmillan Reference USA
, 2001
ISBN
0028650662
9780028650661
URL
http://books.google.com.hk/books?id=ZlcRAQAAMAAJ&hl=&source=gbs_api
註釋
New to the second edition of this two-volume student reference are 32 articles on topics that include e-marketing, identity theft, agency theory, earnings management, social marketing, and international business. Many of the new articles are devoted tonew organizations and legislation. Though the entries consist of factual histories and descriptions, many entries also provide practical information regarding types of businesses or professions that will aid any reader who might consider a career in one. All 315 entries are cross referenced and conclude with a list of bibliography. Kaliski is at Southern New Hampshire U.; the contributors teach mainly in the US --Review.
