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Auto Opium
David Gartman
其他書名
A Social History of American Automobile Design
出版
Psychology Press
, 1994
主題
Philosophy / Aesthetics
Social Science / Anthropology / Cultural & Social
Social Science / Sociology / General
Technology & Engineering / Automotive
Transportation / Automotive / General
Transportation / Automotive / Repair & Maintenance
ISBN
0415105722
9780415105729
URL
http://books.google.com.hk/books?id=-3mgyFCDvZgC&hl=&source=gbs_api
EBook
SAMPLE
註釋
The book traces the development of automobile design, from the first utilitarian cars around the turn of the century to the most modern of symbol-laden cultural icons. The author shows that the aesthetic qualities of vehicles were shaped by the social conflicts generated by the process of mass production. These conflicts became channeled into the realm of mass consumption, where working Americans demanded beautiful, stylish, and constantly improving cars to compensate them for the deprivations of mass production. Creating a unique blend of business, social, and cultural history, Auto Opium connects the social struggles of America to the organizational struggles of designers and the marketplace struggles of firms.