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Auto Opium
David Gartman
其他書名
A Social History of American Automobile Design
出版Psychology Press, 1994
主題Philosophy / AestheticsSocial Science / Anthropology / Cultural & SocialSocial Science / Sociology / GeneralTechnology & Engineering / AutomotiveTransportation / Automotive / GeneralTransportation / Automotive / Repair & Maintenance
ISBN04151057229780415105729
URLhttp://books.google.com.hk/books?id=-3mgyFCDvZgC&hl=&source=gbs_api
EBookSAMPLE
註釋The book traces the development of automobile design, from the first utilitarian cars around the turn of the century to the most modern of symbol-laden cultural icons. The author shows that the aesthetic qualities of vehicles were shaped by the social conflicts generated by the process of mass production. These conflicts became channeled into the realm of mass consumption, where working Americans demanded beautiful, stylish, and constantly improving cars to compensate them for the deprivations of mass production. Creating a unique blend of business, social, and cultural history, Auto Opium connects the social struggles of America to the organizational struggles of designers and the marketplace struggles of firms.