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Mastering Web 2.0
Susan Rice Lincoln
其他書名
Transform Your Business Using Key Website and Social Media Tools
出版
Kogan Page Publishers
, 2009-06-03
主題
Business & Economics / E-Commerce / Digital Marketing
Business & Economics / Marketing / General
Computers / Social Aspects
Business & Economics / Strategic Planning
Business & Economics / Sales & Selling / Management
Computers / Human-Computer Interaction (HCI)
Business & Economics / Distribution
Business & Economics / Industries / Media & Communications
ISBN
0749457511
9780749457518
URL
http://books.google.com.hk/books?id=1U5eokyPxg4C&hl=&source=gbs_api
EBook
SAMPLE
註釋
Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.