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The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
Avinash K. DixitBarry J. Nalebuff
出版W. W. Norton & Company, 2010-01-04
主題Business & Economics / Strategic PlanningMathematics / Game Theory
ISBN03930699589780393069952
URLhttp://books.google.com.hk/books?id=26SwHFQblXwC&hl=&source=gbs_api
EBookSAMPLE
註釋

“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven Levitt

Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.