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Consumer Behavior

J. Paul PeterOlson, Jerry

出版	McGraw-Hill Companies,Incorporated, 2007-01-12
主題	Business & Economics / Marketing / General
ISBN	00735298509780073529851
URL	http://books.google.com.hk/books?id=2JgVAAAACAAJ&hl=&source=gbs_api

註釋

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.