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Marketing of High-technology Products and Innovations
Jakki J. Mohr
Sanjit Sengupta
Stanley F. Slater
出版
Pearson Prentice Hall
, 2010
主題
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
Technology & Engineering / Engineering (General)
Technology & Engineering / Technical & Manufacturing Industries & Trades
ISBN
0136049966
9780136049968
URL
http://books.google.com.hk/books?id=8LJwaPuuQagC&hl=&source=gbs_api
EBook
SAMPLE
註釋
For undergraduate and graduate courses on marketing high-tech products.
Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products
Marketing of High-Technology Products and Innovations
is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The
Third Edition
retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices."
