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Best Practices in International Marketing

Ilkka A. RonkainenMichael R. Czinkota

出版	Harcourt College Publishers, 2002
主題	Business & Economics / GeneralBusiness & Economics / Exports & ImportsBusiness & Economics / Marketing / GeneralBusiness & Economics / International / MarketingBusiness & Economics / Sales & Selling / General
ISBN	00303403659780030340369
URL	http://books.google.com.hk/books?id=Bp8rAQAAMAAJ&hl=&source=gbs_api

註釋

Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g