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How to Develop a Great Digital Strategy
Jeanne W. RossCynthia Mathis BeathIna M. Sebastian
其他書名
To Succeed Today, Companies Need a Unique Value Proposition that Incorporates Digital Technologies in a Way that is Difficult for Competitors to Replicate
出版MIT Sloan Management Review, 2016
URLhttp://books.google.com.hk/books?id=CdNEzQEACAAJ&hl=&source=gbs_api
註釋As companies recognize how important a digital strategy has become, they find themselves torn between different strategic options. The first decision is to choose between a customer engagement or a digital solutions strategy. Which to pursue depends on existing capabilities and competitive direction - but companies should avoid trying to do both.