登入
選單
返回
Google圖書搜尋
Preface to Marketing Management
J. Paul Peter
James H. Donnelly
出版
McGraw-Hill Companies,Incorporated
, 2005-02-08
主題
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / Management
ISBN
007296216X
9780072962161
URL
http://books.google.com.hk/books?id=DVBEAAAAYAAJ&hl=&source=gbs_api
註釋
Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.