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International Business
Debra Johnson
Colin Turner
其他書名
Themes and Issues in the Modern Global Economy
出版
Psychology Press
, 2003
主題
Business & Economics / General
Business & Economics / Exports & Imports
Business & Economics / International / General
Business & Economics / International / Economics & Trade
Political Science / International Relations / Trade & Tariffs
ISBN
0415248892
9780415248891
URL
http://books.google.com.hk/books?id=H7d1frJb4_8C&hl=&source=gbs_api
EBook
SAMPLE
註釋
With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and
its impact on international business. By doing so, it is entirely unlike other books on the subject.
International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.
Case-studies include:
· aiding the globalization of SMEs: the OECD's Bologna Charter
· China and the WTO
· the pharmaceutical industry and the developing world
· RUGMARK: social labelling in action
· the Argentinian financial crisis
·environmental profile of Matsushita Electrical Industrial Company.