It pays particularly close attention to the social construction of reality as a communicative action, extending this area to include social pragmatics. It also interprets social action as a discursive-seductive strategy of exercising power in the public space, utilising a constructionist understanding, in which public space is represented by any part of the co-construction of reality through social or communicative action.

In addition, at the methodological level, the book proposes a new semiotic strategy, called “fractal constructionism”, which analyses the interpretative drift of certain key concepts that are valued as social constructs.