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Elmira Community Study, 1948

Paul Felix Lazarsfeld

出版	Inter-university Consortium for Political and Social Research, 1979
URL	http://books.google.com.hk/books?id=JHyePgAACAAJ&hl=&source=gbs_api

註釋

The major focus of the study was on social-psychological phenomena related to political decision-making and on certain aspects of political behavior, such as political interest, participation, information, and discussion. The specific social-psychological aspects of voting behavior investigated were labor unions and community organizations, social and ethnic differences, perceptions of group voting trends, the influence of family and friends, polarization between social groups, and other effects of the campaign on social groups. The political aspects of voting behavior studied were local political organizations, differences in respondents' political beliefs, perceptions of ideological stands taken by major candidates, the role of mass media in transmitting political information, and the effects on voters of specific campaign events.