登入
選單
返回
Google圖書搜尋
Guerrilla Marketing for the Home-based Business
Jay Conrad Levinson
Seth Godin
出版
Houghton Mifflin Harcourt
, 1995
主題
Business & Economics / General
Business & Economics / Marketing / General
Business & Economics / Small Business
Business & Economics / Home-Based Businesses
ISBN
9780395742839
0395742838
URL
http://books.google.com.hk/books?id=Jbbcw6mhiHsC&hl=&source=gbs_api
EBook
SAMPLE
註釋
American business is in the midst of cataclysmic change. Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.