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The Impact of the Low-carb Diet Trend on Food and Beverage Sales

Ray Marsili

出版	Newsletters, Incorporated, 2003
URL	http://books.google.com.hk/books?id=Mh_stgAACAAJ&hl=&source=gbs_api

註釋

Discusses the phenomental growth of the Atkins diet and other low-carb/high-protein diets. Discusses how these diets have impacted food sales in nearly every category and how food and beverage processors are responding with new product introductions and marketing strategies. Also explains some of the legal issues associated with "low-carb" labeling and how food companies are dealing with the problem