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Principles and Practice of Sport Management
Lisa MasteralexisCarol A. BarrMary Hums
出版Jones & Bartlett Publishers, 2011-03-31
主題Business & Economics / Careers / GeneralSports & Recreation / GeneralSports & Recreation / Business Aspects
ISBN07637960779780763796075
URLhttp://books.google.com.hk/books?id=MonAzzQLYRkC&hl=&source=gbs_api
EBookSAMPLE
註釋Teaching sport management has never been more exciting and challenging. Principles and Practice of Sport Management, Fourth Edition, provides a comprehensive, current overview of the sport industry and the sport management field. Students are introduced to various segments of the industry providing them with a foundation of knowledge and understanding important for anyone interested in pursuing a career in sports. The Fourth Edition continues to offer historical perspectives as well as insight into current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including discussion of new developments and managerial approaches happening in the sport world, and new chapters on club management and new media in sport. Instructor Resources - An Instructor’s Manual, PowerPoint Presentations, and a TestBank are available as free downloads. Student Resources: Companion Website - Crossword Puzzles, Flashcards, Glossary, Practice Quizzes, and Web Links.