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Tourism and Leisure Behaviour of Older Adults
出版CABI, 2006-01-01
主題Travel / Special Interest / SeniorBusiness & Economics / Industries / Hospitality, Travel & TourismSocial Science / Popular CultureSocial Science / Sociology / GeneralTravel / General
ISBN18459306579781845930653
URLhttp://books.google.com.hk/books?id=NFKx7S9OgskC&hl=&source=gbs_api
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註釋Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviors and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.