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An Overview of the Public Relations Function
Shannon A. Bowen
出版Business Expert Press, 2010-04-15
主題Business & Economics / Public Relations
ISBN16064910089781606491003
URLhttp://books.google.com.hk/books?id=OQ_4pZYM4jYC&hl=&source=gbs_api
EBookSAMPLE
註釋This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.