登入
選單
返回
Google圖書搜尋
The Organization of International Business
Mark Casson
出版
E. Elgar Pub.
, 1995
主題
Business & Economics / Business Communication / General
Business & Economics / International / General
Business & Economics / Management
Business & Economics / Industries / Transportation
Business & Economics / Information Management
Business & Economics / Organizational Behavior
Computers / Information Technology
ISBN
1858982308
9781858982304
URL
http://books.google.com.hk/books?id=P0JforVW8Y0C&hl=&source=gbs_api
註釋
This text examines the internalization theory of the firm which encompasses inter-firm networking as well as the internal organization and managerial structure of the firm. The key innovation is the concept of information costs - distinguished as the cost of gathering information on the assumption that it is true and the cost of ensuring that it is actually true - which the author explores through a synthesis of transaction cost analysis and organizational behaviour. A rational, profit-maximising multinational will economize on collecting information and trust, both across society and within organizations. Although this text focuses on international business and multinational enterprizes, the analysis can be applied to a wide variety of business units. Together with its companion volume Entrepreneurship and Business Culture, it offers an analysis of the importance of trust in economic life as well as the related concepts of networking, consultation and empowerment.