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The Development of Scientific Marketing in the Twentieth Century
Jean-Paul Gaudilliere
其他書名
Research for Sales in the Pharmaceutical Industry
出版Routledge, 2015-10-06
主題History / GeneralMedical / History
ISBN13173168789781317316879
URLhttp://books.google.com.hk/books?id=PG1ECgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.