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出版John Wiley & Sons, 2012-02-02
主題Business & Economics / Sales & Selling / General
ISBN111826715X9781118267158
URLhttp://books.google.com.hk/books?id=RI3pxOdivJ8C&hl=&source=gbs_api
EBookSAMPLE
註釋International Marketing, Third Asia-Pacific edition, has been updated to reflect contemporary developments and examples in international marketing. The text retains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. International Marketing, Third Asia-Pacific edition, aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.