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Effective Catholic High School Public Relations
Eileen M. Wirth
其他書名
A Book of Cases
出版National Catholic Educational Association, 2003
ISBN15583329449781558332942
URLhttp://books.google.com.hk/books?id=SR2CPQAACAAJ&hl=&source=gbs_api
註釋Publisher description: Examines the public relations problems and opportunities common to Catholic high schools. It provides guidelines and basic instructions for doing public relations tasks, explores the public relations benefits of Catholic identity, and offers guidance on building distinctive individual images to complement that identity. Finally, the book is filled with inspiring public relations stories from Catholic high schools around the United States.