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Sustainable Economy
Raymond W. Y. Kao
其他書名
Corporate, Social and Environmental Responsibility
出版
World Scientific
, 2010
主題
Business & Economics / Business Ethics
Business & Economics / Entrepreneurship
Business & Economics / Industries / General
Business & Economics / Leadership
Business & Economics / Development / Sustainable Development
Business & Economics / Organizational Behavior
Business & Economics / Green Business
Business & Economics / Corporate Governance
ISBN
9814277649
9789814277648
URL
http://books.google.com.hk/books?id=U6dQ9aIo2hoC&hl=&source=gbs_api
EBook
SAMPLE
註釋
This book explains how corporate social responsibility is linked to long-term sustainability of an economy and that the activities of an organization should not be only for its self-interest, but must also be honed for the benefit of common good. A major approach the book advocates is corporate decision-makers in an organization should work towards earning the trust of stakeholders rather than focus on short-term profitability. It also emphasizes the importance of recognizing and rewarding the contribution and commitment by participants of an organization. Written by academics and consultants, this book will be of interest to academicians, media professionals, organizational participants, entrepreneurs and general public.